How To Use Google Adwords For YouTube

AdWords for video allows you to advertise in a similar way to the traditional TV advert - your advert can be displayed on a video before, during or after it or in the Youtube and Google Display Network search listings. The big bonus is that you don’t have to pay unless someone watches your entire
advert 

Follow these instructions to link your YouTube channel to an AdWords account.

1. Sign in to your YouTube channel.
2. Click your channel icon or name in the upper corner of the page to select the channel you want to link.
3. Click My Channel.
4. Click Video Manager.
5. Under "Channel," click Advanced.

   Linking YouTube channels to an AdWords account 

   By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views. There are two options for linking accounts:
6. • Link a YouTube channel to an AdWords account
   • Link an AdWords account to a YouTube channel

   Note

   To activate the link between a YouTube channel and an AdWords account, make sure the link is verified in both YouTube and AdWords.
   When you link a YouTube channel to an AdWords account, certain features will become available to you and other features will not be available to you.
    
7.  To start off at the simplest level, “Video campaigns” will be an option among Search, Display and Shopping in the campaign selector tool in the upper left corner of the interface.
   
   The biggest structural change is that ad groups are replacing targeting groups in video campaigns to bring them in line with the basic constructs of the other campaign types. Each ad group in a video campaign will have either an in-stream (the skippable preroll ads) or an in-display (ads that appear alongside related videos)
   

   Notes

   • Linking your YouTube channel to an AdWords account allows you to promote your video and access reporting from AdWords.
   • You can control what data the AdWords account can access, including view counts, remarketing, and earned actions.
   • You can link more than one AdWords account to your YouTube channel, and vice versa.
   • You can't link a YouTube channel to AdWords if a channel has no public uploads and less than 10 subscribers.